Branding # 101: Guide to Fonts for your stationery

In my experience, the choice of fonts it is the most difficult of all the elements that make up stationery. There are SO many options, that brides usually go crazy when deciding.

To make it easier to understand the terms and styles, I’ve made a quick guide to the information you need to know. And it gets better: I have already put the TOP 5 of each font model, so that you can visualize the style that best matches your big day. You are already preparing the pin to save your favourites:

#1 Script

They are all cursive fonts. These are usually the main fonts of stationery, as they are in the name of the bride and groom or in other prominent elements. It can have several styles and we usually divide it into 4 categories: classic calligraphy, in lines, in brush and hand written (which has a more natural way of writing).

#2 Serif

They are fonts that have small lines at the edges of letters and numbers. They look like they are written on a typewriter. They usually come as a secondary or complementary source, which are the sources of the texts and information of the materials.

#3 Sans Serif

These are fonts that do NOT have the small lines. They are more minimalist. They also come in as secondary or complementary sources.

To assemble the stationery, it is customary to use a SCRIPT font + SERIF or SANS SERIF font; it all depends on the style of the party and the couple's taste.

Classic couples like to match two SCRIPT fonts SCRIPT and that goes a lot to personal taste. I, in particular, believe that it gives little reading to information when the whole text comes in cursive form. But if it matches well and if the style of the party allows, it is worth the choice.

Minimalist couples, on the other hand, like to combine two SERIF fonts or use a single font for everything. Personal taste also comes in here.

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Did you like it? Tell me which style you like the most in the comments! 😍

Merci for following me, Francy ♥