Business Branding

When we talk about Business Branding, the first thing on our mind is the logo, right? But few know that this is just one piece of the puzzle to make your business stand out.

Business Branding is a set of graphic elements that aim to communicate to the public the idea, the values, the purpose and the mission of a company, product or service. Some elements of this identity are: name, slogan, colours, typography, visual elements, packaging and other publicity ads. If you are looking to create a brand (or redesign the brand you have), much more than a good product or service, you need this “personality” defined.

The logo, as I said, is just a little bit in this branding game and that’s why, here, it is not done separately. Business Branding is a long-term INVESTMENT and your business needs it to compete in the market. The queen of brands, Designer Fer Almeida, explains this very well here, I recommend reading it.

And here at Francy Atelier, much more than digital material, you receive the tools to have a brand seen and well positioned in the market, with defined visual elements and the initial pieces to transform your brand.

How does the creation of a business branding work?

First of all, you need to know that your brand is unique and we will think of all the details exclusively for it.

Step 1: Contract

After the approval of the quote, our first step is the signing of the contract. It is a very important stage, because without a contract, we do not even accept the initial payment and it also guarantees your place in our schedule.

Step 2: Briefing

Rather than a paper briefing, our goal now is to connect even more with each client and their stories. Therefore, our briefing is now done via a video call.After the contract is signed, let's talk about the desires, personas and archetypes of the brand. Our creation will be even deeper, so that you can also connect with your client on all levels! And don't worry, we'll guide you through the conversation and help with any questions you don't know how to answer.

Step 3: Creating the Unique Business Identity

After a detailed research, I create the proposals. I ask 15 days for this step, because that's when I'll study your audience and the archetypes that will convey what you want.

We make two complete proposals, where you will already see your brand coming to life and you will be able to choose the best path to follow.

Step 4: Changes and application to layouts

After a detailed analysis, we will await your feedback regarding the submitted proposals. Next, our job is to make the necessary changes and applications to the contracted materials.

Finally, we will make a final presentation with all the information you need to continue your brand on and off digital.

Step 5: Sharing the material

You will receive access to all material separately through a drive link. We will also send you all the necessary information for you to store all your material safely.

You invest in your brand and it is ready to compete in the market!

Values:

We believe in unique, artistic brands created from their essence. Therefore, we think about the visual identity beyond the logo and we want you to have a strong brand that brings your authenticity out. In this way, as well as the identity, our budgets are customized according to the needs of each client.

Therefore, I ask you to respond to our quote form, so that we can understand what you need:

Creation Deadline

Business branding is handcrafted in our studio, therefore, it requires a longer production time.

We ask for an average of 4 to 6 weeks for the delivery of an art made with great care and love. The time depends on the materials you initially asked for. The countdown starts on the agreed day and respects that time for the final presentation of the piece. The approval of all stages is within that time.

In case of identity + branding, consider 8 to 10 weeks for the completion of the entire service. We need to finalize the identity, and then align the strategies in meetings.

Remember that...

We do not work with printing, but we do provide the assistance you need to print everything yourself.

The original arts belong to the client, if they want so.However, mailing costs are not included and prices will vary depending on where you live.

Some logos made here ♥ ️

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If you want to see more portfolio and follow the processes, follow my work on Instagram.