Watercolour Branding – Ana Paula Simões

In April 2021, I had the opportunity to create the watercolour branding of a businesswoman I didn't know at the time and, nowadays, I admire a lot: Ana Paula Simões.

Ana came to me in search of an artistic creation that would define a little of her new business, which she still didn't quite know how to describe. The goal was to translate her love for art and travel, aligning all of this with the decoration work.

Ana's Branding

Watercolour

First, the objective was to create the watercolour. She wanted an organic proposal that would bring the elements of the table set to the center of the brand. There were some ideas, until we reached a palette of vibrant tones, which brings life and colour to people's lives. At first glance, the coat of arms as the center of the brand indicates a classic and elegant brand.

Along with the coat of arms, we created watercolour elements that reflected the love for history, tradition and culture. Portuguese tiles, painted porcelain, silverware… Every detail was thought out, to connect the brand with the history of its creator.

Branding and materials

Although watercolour is the main feature of this brand, the identity only comes to life when all the elements are connected.

Firstly, we created the logo with an amazing composition of the watercolours. Then, we defined the stationery pieces. Finally, the application in all materials to bring her branding to life.

Branding prints

Along with all the material, the identity gained exclusive prints that carry all the essence of the brand.

Undoubtedly, this is only the beginning. The watercolour branding, created with loose elements, allows the application in the most varied materials, unifying all the work, from digital to offline prints, and giving more and more strength to the name of the company.

And it's worth remembering that branding is also connected to the way they position themselves on social networks, the way they talk, dress, travel… And Ana, little by little, is rocking! You can follow everything through her instagram: Ana Paula Simões.