Watercolour Branding - Doce Click Fotografia
In July of 2020, I had the opportunity to create a watercolour branding for a company that, at the time, I didn't know and, currently, I admire a lot: Doce Click Fotografia.
In early June, Tathiana, CEO of the company, came to me in search of redesigning the logo the company had. The goal was to create something in watercolour (!!!) aligned to their purpose and to give a new face to everything that came around. From the beginning, I identified myself with the project and I was enchanted!
First, the objective was the creation of the watercolour. She wanted a boho proposition, with symbols that refer to care, eternity, hope... There were some ideas, until we finally found the palette of ocher shades and cheerful greens along with elements of nature that are composed with fluidity. The main idea of the camera is related not only to photography, but also to the main purpose of Tathi: make memories last forever.
Simultaneously with hand painting, I developed the creation of the logo in digital form. I had in mind something that contained the lightness of art, but that was also easy to read and gasped the viewer. The cursive font chosen gave it a modern and charming touch.
The decision to have two versions was made to separate her original works (main logo) and those of her team (secondary logo).
Branding and materials
After the logo was finished, we moved on to the creation of all the branding material, with tissue paper as the main figure. Every package is even more charming with it and, having it patterned, was one of the client's greatest wishes. This way, I moved on to the part of creating patterns and printed materials in order to transmit all the delicacy and emotion of hand-made art.
Undoubtedly, this is only the beginning. The watercolour branding, created with loose elements, allows the application in the most varied materials, unifying all the work, from digital to offline prints, and giving more and more strength to the name of the company.
And it is worth remembering that branding is also connected to the way they position themselves on social networks, the way they talk, dress, serve customers ... And they are rocking! You can follow everything through their instagram page: Doce Click Fotografia.