A quality branding is currently the minimum we need to have to attract new customers. After 2 years of the pandemic, where personal contacts were shaken, the era of connection positioning has arrived, and it's here to stay.
I don't know about you, but the brands that attract me the most are those which tell stories and leave you wanting more. In addition, they are brands that are not afraid to share real content, showing their essence.
In 2022, I intended to do just that. After all, I work daily with stories, with brands which have so much to talk about and deliver, and yet, I failed to share my universe with you. But now, highly inspired by Maria Helena Pessôa and Caroline Lore, it's time to restart and show you everything Francy Atelier is and has to offer.
For this, I decided to start the year by sharing a shooting I did in 2021, with Lizi, of which I admit I did not get all the profit I could. This shooting brilliantly translates my brand, however I always avoided showing it to you. Whatever the reason I did so, I feel it is perfect to start 2023 on the right foot.
First, it is important to emphasize that when we talk about branding, we are not only talking about the brand you create, but how the public perceives it. Therefore, we must be constant in sharing our mission, our values, our brand's projects and day-to-day activities. Likewise, if you, like me, are an extension of your brand, you need to share who you are as well.
With all this in mind, Lizi and I together defined the elements to tell a story: artwork, books and a neutral coloured background, just the way I like it. At the time, I didn't even know what archetypes were and, yet without noticing, I defined mine in this shooting: sage, creator and lover..
As a result, I have in my hands important material to show the essence of Francy Atelier and involve you in the many stories that are just waiting to be told. Enjoy!
I hope my shooting inpires yours!
Merci for following me, Francy ♥